“With Avenir Next World, companies can now communicate in many different languages with perfectly coordinated typography. “Its letterforms are designed extremely carefully, so they do not distract the reader’s attention away from the text.” “Avenir Next World will work well for products and brands with a clean and open image,” said Kobayashi in a press release. The expansion supports over 150 languages, including Thai, Arabic, Greek, Cyrillic, and Armenian. The new iteration, Avenir Next World, updates the iconic typeface with consistency across different languages while maintaining the same character and intent, giving global brands an attractive option for their brand identities. Now, they’ve announced their latest configuration. Released in 1988 by Linotype, it has lived to its French translation, “future.” It was last updated back in 2002 as Avenir Next by Monotype creative director Akira Kobayashi, paving the way for its use in all things digital and print. Thanks to its legibility and design that has color top of mind, it's been popularized by its use by Bloomberg, Spotify, Girl Scouts, and more recently, streaming service Disney+. Avenir, a geometric sans type, was originally designed by Swiss Adrian Frutiger.
